Lurte alle med jukse-Porsche
Det var ikke bare vi som gikk fem på da det dukket opp bilder av en "ny Porsche". Les historien her.
For litt over en uke siden viste vi fram en ny Porsche her på Broom, en såkalt Shooting Brake-utgave av Cayman. Vi var ikke 100 % sikre på om bildet var ekte, men det var så kult at vi bare måtte bruke det.
Det samme bildet har stått på motornettsteder over hele verden. Nå viser det seg at det er det er noen gutta bak den nedlagte siden TopGear.com i USA som står bak jukset.
De klarte ikke å motstå fristelsen, og brukte digitale verktøy til å trylle fram en helt ny Porsche-modell.
Nøyaktig arbeid
Bildet ovenfor viser hvordan de la den fiktive Porsche-modellen over et bilde av Tesla.
For å øke troverdigheten at bilen var mer eller mindre ferdig viste de bilen i studiosetting, for å illustrere at dette var et lekket bilde fra en fotoseanse. De gjorde også bildet grovkornet.
Men disse bildene er garantert ekte. Klikk her for spionbildene av Cayenne:
For å lure pressen har de vært nøye med detaljene. I tillegg til bildet ovenfor, lagde de også en video, som dessverre er fjernet fra YouTube.
På videoen ble bilen kamfulert med Porsche-testfelger, teip over frontlyktene og andre detaljer som er i tråd med tradisjonelle spionbilder.
Lær hele prosessen
For de som ønsker inspirasjon til hvordan dere kan lure Broom. Les guttas egen pressemelding under:
| «Why'd we do it? (Why the hell not?): A) It's never been done before, B) we love wagons, and C) we wanted to see what we could accomplish with a high degree of sophistication but with only a conservative effort. Jon, Matt, Chris and I are all car nuts, and we all feed off the buzz surrounding something we'd actually want— so we were all familiar with how it's fed to us, and Chris, being a young but but died-in-the-wool car guy, was a good BS meter. Matt DuVall, a Digital Arts major at SCAD and a summer intern, found a pre-existing, free 3D Cayman model, downloaded it, and created the Shooting Brake/hatchback shape using the 3D animation software Maya. We were fastidious with the details: Porsche development wheels, license plate number, tape on the front headlights and a front bumper that mimicks the newest 2011 mule shots, etc. It's definitely a polarizing design—Some people love it, some hate it, but we wanted it to feature enough cues from the Panamera's design vocabulary to pass as a potential Porsche product, so we did spend a good bit of time on that part. Ultimately, it was all rendered in HD— and then downgraded in size and quality to appear like it was shot with a cameraphone and output in FinalCut Pro. Ditto with the audio. We shot the clip in a Brooklyn (Greenpoint) back-alley to stage the car being parked against the wall of a decaying industrial loading dock— I added the Italian soundtrack to give things an appropriate Euro twist. Matt shot HDR to get the reflections right on the car, which meant shooting 360-degrees with a still camera with a fish-eye lens mounted and stitching it all together in Photoshop. There was also a little Easter egg that no one picked up on— there is a Stig helmet partially visible in the rear hatch at about the 9 second mark. Perhaps too hidden. Once the car was created in 3D, it was easy to generate a fake screenshot from existing previews of Forza 3 (soon to be released by Xbox in Oct). Turn 10, Forza's developers, also happen to be releasing official screenshots on a regular basis, so it was easy enough to create a plausible shot and build off the buzz from the existing waves of fan frenzy. Jon Masters, another summer intern who is finishing his Masters in Media Studies at The New School, produced the campaign seeding strategy— placing links to the video in Porsche enthusiast sites, tipping Autoblog, Jalopnik, etc. and inserting the Forza 3 screenshot in the requisite fan forums (original posted on a Czech Forza fansite, in Czech, to add a layer of deception and plausability). The 3rd and final round of scam will be fully-rendered stills, with a fake "behind-the-scenes" shot from a supposed studio press shoot. These will hit the public in the next day or so, when they're done and good. [This was written before these shots were released]» |